Built by sales leaders, for sales leaders
We have spent over 40 years combined leading sales teams using spreadsheets, scattered notes and data, disparate systems, and half-built CRM dashboards that weren't designed for how sales leaders work. So, we built the tool we always wished we had.
The problem we're solving
CRMs are built for data capture, not coaching a sales team. Salesforce tracks your pipeline, HubSpot tracks your leads. But what tracks the one thing that actually impacts pipeline velocity and quota attainment — how well your reps are coached?
Sales managers cobble together spreadsheets, docs, and tribal knowledge to track rep conversations, coaching notes, and development plans. Context gets lost. Follow-ups slip. And nobody has visibility into whether coaching is happening at all.
SMVue is Rep Relationship Management — the system sales organizations need to enable and scale coaching across every team.
Who's behind SMVue
Kevin Brown
Founder & CEO
Kevin spent over 20 years in sales leadership — from running a 65-person sales organization generating eight figures at a F500 company to driving $50M+ in annual revenue as a VP of Sales. In every role, he built the same things from scratch: KPI frameworks, coaching programs, performance tracking systems, and RevOps infrastructure. Every time, in spreadsheets or CRMs that were clearly not built for sales leaders.
He built SMVue because he got tired of watching the most important part of sales leadership — actually coaching your people — get buried under manual prep work and scattered tools. Managers shouldn't need three hours of prep to have a great 1:1.
Kevin is a Certified Growth Architect through Winning by Design, MEDDPICC certified, and currently completing his MBA in Business Data Analytics at Texas A&M University.
Mike Dowhan
Co-Founder & CRO
Mike brings over 20 years of sales leadership experience from leading global enterprises— from SVP of Global Strategic Accounts at Morningstar, Inc. to Head of SMB at Toptal where he led a 45-member sales organization driving 9-figure annual revenue. He has led global sales transformations to support rapid growth and operational discipline.
As the Founder of Bedrock Sales Strategy and a Sales Xceleration advisor since 2020, Mike has served as fractional VP of Sales and CRO for companies across diverse industries, driving up to 50% year-over-year revenue growth. He is a committed advocate for sales managers and knows firsthand the gap between CRM data and the hands-on coaching that actually moves the needle — it's exactly why he joined SMVue.
Mike holds an MBA from Kellogg School of Management and a BSE from Princeton University.
Our values
Respect your time
Sales leaders are stretched thin. We build features that save hours on coaching prep across your entire org, not minutes. If it doesn't meaningfully reduce your teams' workload, we don't ship it.
Privacy first
Manager-rep conversations are sensitive. Your data is encrypted in transit and at rest, we never sell your data, and you have full control over who can access what.
Keep it simple
Complexity is the enemy of adoption. We obsess over making SMVue intuitive enough that you never need a manual.
Help reps grow
The best sales managers develop their people. SMVue is built to help you invest in your reps and track their growth over time.
Works with your stack
SMVue integrates with HubSpot and Salesforce for deal data (Pipedrive coming soon), so you can keep using the tools you already have while getting AI-powered coaching insights.
Ready to see what coaching-first sales management looks like?
Start your 14-day free trial today.